I searched through many articles on many different topics until I came across Brian Konradt's article on effectively writing copy for a company blog. The article is titled "How To Write Effective Copy For Your Company's Blog." I chose this article because it deals with our group project we've been doing for the past three weeks.
Konradt covers 6 main points in his article:
1. Write Conversationally
2. Tell Stories
3. Make it Personal
4. Update Frequently
5. Adhere to Company Rules
6. Write Grammatically
Konradt starts off the article by giving a brief history of what a blog is and how it is used and misused in the business world. After his introduction he talks about how crucial it is to be yourself in the blog, saying the personal touches are what attract and maintain the readers attention.
His second point can be summed up in this quote, "They [readers] want to know what the products, services, people, challenges, and innovations in your organization are really like. If you give them a glimpse of the inner workings, express your opinions boldly, and tell engaging stories, you will foster reader interest and loyalty."
Konradt believes that these personal touches greatly increase the chance of the reader's lifetime loyalty to your company and are the downfall of many business blogs which are strictly devoted to impersonal product marketing.
In the article Brian Konradt talks about how frequently updating your blog gives readers the impression that your company is very alert and active, as opposed to inactive blogs, which portray the image of a stale and tired company.
The next paragraph talks about respecting the company and the employees of the company. Avoid personal attacks, complaints, discussion about revenue, share price, or any other financial figures. This is dangerous territory and may give readers the wrong impression.
Finally make sure to proof read the blog post and correct any grammatical errors. Your writing directly reflects on your company and readers may consider poor grammar to be a lack of professionalism in the company itself.
Source:
Konradt, Brian. "How To Write Effective Copy For Your Company's Blog." Style Writer (2009):
n. pag. Web. 23 Nov 2009.
You did an excellent job reviewing the article you chose. The author made some helpful suggestions and you did a great job analyzing his main points. The only thing I have to say about your post is that I would have liked to hear your opinions and thoughts on the article you reviewed. Your entry was very thorough and well written!
ReplyDeleteAlan I really like your post because it was very informative. I find writing conversationally to be the most difficult and I think my grammar can use a lot of help also. You did a great job evaluating the article and bringing out the main points. Your voice kind of got lost after the introduction paragraph, but the image you incorporated and the overall quality of the post were excellent.
ReplyDeleteGreat post! you did a great job summarizing the article and organizing its main points. Great quote also. Very thorough and informative post.
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